All communications consultancies like to think of themselves as "creative". But most large organisations now have global marketing strategies incorporating strict corporate guidelines that their marketing communications have to meet.
Concept understands this - and also the need to exploit the benefits of these guidelines to the full. We see them as enablers of creativity - not barriers - because they take away all the unnecessary time that can otherwise be spent satisfying personal preferences, rather than corporate objectives.
Where guidelines exist, we work with them - ensuring key messages are delivered as effectively as possible. And where they don't, we create them.